Tuesday, June 16, 2009

Changes to Add Search Engine Optimized Title Tags for your Blog

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The default title tags generated for each post page of your blogger blog displays first your blog title followed by the name of your post. This format is not good for SEO (Search engine Ooptimization) because it makes the keywords from your posts appear after your blog title.

Also, the title displayed in search result has a fixed length. If you have a long blog title it may be a case that the post name which the visitor searched is not even displayed in the search results which has a negative impact of click-throughs for your blog.

But with the help of this simple hack you can tweak the title tag of your each post page to be search engine friendly.

Changing the title tagts is indeed Really Easy! Here's what you can do :

  1. Go to Layout > Edit HTML in your blogger dashboard.
  2. Search for this tag:
  3. Replace this tag with the following code:
  4. Now, There are three options to choose in which you can display your SEO title tags. First option replaces the default title tags with your post name only. The home page of your blog has the blog title as its title tag.
    <b:if cond='data:blog.pageType == &quot;index&quot;'>
    <title><data:blog.title/></title>
    <b:else/><br/>
    <title><data:blog.pageName/></title>
    </b:if>
    The second option allows you to display the name of the post followed by your blog title as the title tag on each post page. The home page has your blog title as its title tag. This format is recommended for most blogger by me.
    <b:if cond='data:blog.pageType == &quot;index&quot;'>
    <title><data:blog.title/></title>
    <b:else/>
    <title><data:blog.pageName/> | <data:blog.title/></title>
    </b:if>
    You can alternatively display any custom text (in red below) like your name in the title tag along with the name of your post. To do this you have to replace the tag with this code:

    <b:if cond='data:blog.pageType == &quot;index&quot;'>
    <title><data:blog.title/></title>
    <b:else/>
    <title><data:blog.pageName/> by Sharad Saxena</title>
    </b:if>
  5. Now,Save your template and visit your blog to see the effect! Nice and Easy...right ??

These hacks display the keyword that user searched for, in the search results which can increase the click-through rates for your blog.

It will also increase the chances of your posts being picked up in search engine results for keywords which appear in your post titles (and can ultimately help draw more targeted traffic to your blog.

I hope you all will find this little hack useful !

Thank you for reading !!!

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